The Framework.
Strategy
Meaning and message, connected.
Tailored communications strategies are critical in earning trust, connecting and converting. Strategic messaging does the heavy lifting, helping you attract the right clients, stay visible, and stay ahead of the competition.
Branding
The story grows here.
Brand assets create visual and conceptual texture, depth, and nuance. They contribute to a complete and compelling narrative, designed to resonate with key audiences and stakeholders. A clear, consistent identity builds instant credibility, signalling professionalism and quality at every touchpoint.
Journalism
Where the facts are central.
Identifying the core story behind your brand allows us to develop its deeper meaning. Journalistic principles and skills such as deep research, context-gathering and fact-checking serve as the first building blocks of any brand.
Hi, I'm Wyeth!
I am, and have always been, a multi-passionate, multi-hyphenate creative. A childhood spent painting, writing, and designing soon led to a Bachelor’s in Journalism, and later, many years in communications roles, spanning everything from corporate startups to long-standing independent businesses.
Over the years, playing key roles in major organization rebrands and repositioning initiatives brought me to my true calling - brand strategy and design that lasts.
I pride myself on being able to connect small businesses and solopreneurs with their audiences clearly, credibly, and memorably so they can focus on growing their impact without sacrificing their voice.
The person behind the process.
The WM Way.
Your brand’s ability to tell its own story and connect human-to-human, beyond transaction, is paramount.
The million-dollar question is, how do you build a brand narrative that connects with audiences credibly, memorably, and distinctively?
After all, that nuanced, narrative-driven heart-to-heart with your audience is the keystone to connecting with new and true lifelong fans.
This is where journalism, brand-building, and communications join forces. Your brand story can thrive as a rich yet simple tapestry of genuine bids for connection with your people - clients and customers, users and members, guests and followers.
This is the WM way.
What makes my day
My favourite Toronto park
I'm in flow state when I'm
I'm inspired by
Food I can't live without
A cause I'll never give up
Let's work together.
