The COVID-19 pandemic provided The Animal Clinic with an obvious path to client retention and attraction in the absence of face-to-face traffic - a boost in their digital presence.

As an essential service to pet parents, showcasing the team's knowledge, skill, and the exceptional value provided at every appointment was mission-critical. An engaging social media strategy, paired with a brand-new website and key messages, was developed to highlight the lifelong quality care The Animal Clinic has provided Toronto pet parents since 1968.

Project highlights:
- Updated branding
- 30% engagement boost on all social media platforms
- 500+ posts, reels, stories, and carousels for Instagram and Facebook
- 2 viral posts with >50k interactions